Some of the most innovative Hip Hop artists didn’t think they were being innovative at all, they were living their truth. Loyal to their job as street prophets and politicians, recording moments experienced by the underdog, the disenfranchised, the non-victor of history’s narratives.
Hip Hop is a lifestyle, a way looking good, speaking your truth and outsmarting systems of oppression. What you see and hear in the music is a direct reflection of their conditions, ambitions, and endurance.
They give you ‘Straight out of BullCity’ vibes
Under the Family Bizness banner, Mally, Ethan, Kronoz and Lvitto, come together to reflect what its like to live in Durham NC. They all come from different backgrounds, influenced by various art forms, driven by the same desire to succeed with integrity while building a community.
It’s in the name: as artists with hearts of lions they protect their family and consider it serious business.
FAMILY BIZNESS - MUSIC ORGANIZES AND BUILDS COMMUNITY
MALLY EVANS | ETHAN TAYLOR | KRONOZ TIME | LVITTO